eCommerce Conversion Rate Tips and Tricks

eCommerce Conversion Rate Tips and Tricks

The ultimate goal of any online business is to have a great conversion rate. Whether your online store is beautifully built on a leading eCommerce platform like Shopify or a basic web store on a free, open source platform like WordPress the aim is still the same... conversions! That means to get as many of your visitors to complete a desired action on the website. For example, for online stores, that means to get more people to complete a transaction. That is how you measure the efficacy of conversion marketing.

As an example, if a customer decides to abandon their online shopping cart, the seller would often make some special offers include a discount code or free shipping in order to convert that visitor into a paying customer. Or perhaps the company would try to recover this visitor through another online engagement method, such as reminding her via email or even using a proactive chat to help the customer through the purchase process. Good practice would be to research the best hosted exchange email services.

As an online business, this is a long-term investment that you can make to improve your online customer service channels, your site flow, and the entire customer experience.

10 Additional tips to increase your eCommerce conversion rates are...

1. Product Descriptions and Images: Provide clear, accurate, and detailed descriptions of your products or services. High-quality images are also crucial to give customers a better understanding of what they're buying. Make sure your descriptions answer common customer questions and the images showcase the product from various angles.

2. Easy Navigation: Make sure your website is easy to navigate. Customers should be able to find what they're looking for in a few clicks. Consider adding a search bar and categorizing products efficiently. A complex or confusing site can quickly lead to lost sales.

3. Secure Checkout Process: Customers want to know their personal and payment information is secure. Use trusted payment gateways and display security badges to assure customers of the safety of their information.

4. Call to Action (CTA): A strong and clear CTA such as "Buy Now," "Add to Cart," or "Subscribe Here" can guide users towards making a purchase. Make sure your CTA buttons are easy to find and understand.

5. Mobile-Friendly Design: Many people shop using their smartphones. Ensuring your eCommerce site is mobile-friendly can significantly boost conversion rates. This includes responsive design, easy-to-use interfaces, and fast loading times on mobile devices.

6. Customer Reviews and Testimonials: Reviews and testimonials build trust and credibility. Most customers look for reviews before making a purchase. Display reviews prominently on product pages and consider having a system for collecting and displaying customer feedback.

7. Offer Free Shipping: If feasible, offer free shipping. Many customers abandon their carts due to unexpected shipping costs. If free shipping isn't viable for your business, be upfront about shipping costs before the checkout process begins.

8. Easy Return Policy: Having an easy and clear return policy can help reassure customers and can lead to more sales. If customers know they can easily return a product if it doesn't meet their expectations, they may be more likely to make a purchase.

9. Personalized Experiences: Personalize the shopping experience for your customers based on their shopping history, browsing behavior, or location. Personalized product recommendations can lead to increased sales.

10. Abandoned Cart Emails: Often customers add items to their cart and then leave without completing the purchase. By sending out abandoned cart emails reminding customers about their items or offering discounts, you can increase the chances of completing those sales.