How to Make Your Website Look Perfect and Convert Well

With evolved technology and readily available internet, most businesses are now selling their products and services online. With pandemics and ease of purchase, most buyers are thronging online to get services and even purchase goods. If you are into business and haven’t yet tapped this goldmine, you will lose a lot. It’s high time now you have a converting website. Don’t just have a website. There are measures and tools you need to incorporate to make your website look perfect and convert well. Here is the list. 

1. Have Consistent Branding throughout the Site

Most people always overlook or do not understand the power of branding. A website should get adequate branding to give out higher conversion rates. You don’t just put your company logo and think that everything is well. According to experts from this site, a good website should incorporate the three values to become well branded. Such include design, useful tools and elegance. A distinctive logo should be present but placed in a traditional spot. It should not be overwhelming. You also need to include a brief headline and subheading that underlines your company goals. Other things you should consider are the product photos to make your website unique. Before deciding to get a website, you need to think of the story you want to tell your audience and revolve around your beliefs, values, and the target audience. Here comes product photography, which can help you to greatly tell the story of your brand and pass the mood to your audience. But besides capturing the images of your product, you'll also need to edit them.You can do it by yourself via online photo editing services, or you can do what most are which is utilizing an image retouching service like Pixelz to get the most out of your product images.

2. Incorporate White Spaces between Elements

Do not overstuff your website. White spaces or negative spaces always leave your website with some blank space to give the visitor ample time to ‘breath.’ When you fill your website to the brim, with no white spaces, they might end up getting overwhelmed, thus leaving it no matter the products you are selling. How do you create this space? It’s simple; you can use margins and paddings to create space between images, articles, and other website elements. Also, the homepage matters a lot on the website. Ensure it doesn’t get stuffed. You can create headings and headlines with links that will redirect visitors to the information they want to read. The homepage is like a reception. Ensure everything looks friendly and organized.

3. Reduce Choices for Your Visitors

Do not give your website visitors hard decisions to make. The larger the number of choices, the more time the visitors will take to make choices. Sometimes they might leave the website before making a choice. If your products or services come with several decisions, experts recommend using a call for an action button, which will help all types of customers make their fast and efficient decisions. Conversion rate optimization is essential on a website. You might be having a lot of traffic, but you might end up converting few or zero clients if your conversion is complicated. Besides giving your clients several options to choose, you can suggest one product and leave the rest as alternatives.

4. Use the Rule of Thirds

For individuals who have been doing photography and fine arts, ‘rule of thirds’ has continuously created images and the likes. The same rule now applies to web-design, and it’s high time you use it to improve website’s look and increase conversion. How does it function? 

When designing your website, you can create two horizontal and two vertical lines, placed evenly. Where the lines meet, on the junction, is the place where eyes drift when looking at a scene. You can put the essential elements of your website on these junctions. All other website elements should flow naturally on the website after the crucial aspects get put. This measure works on any website. You can ask an expert to guide you on how to create this.

5. Images Should Get Compressed

A good website should open in under 3 seconds. When you have large images, your website will take longer to load due to its bulkiness. Compressing all images types makes your website load faster, and this should get done after exhausting all other means of making your website run faster. Compressing messages doesn’t mean making them fit in your website image areas.

But it would help if you compressed them to the smallest size possible, even after uploading. Ensure they retain their quality and message even after squeezing. There are also handy tools on the internet which helps a website load faster, especially when your website has many images. Get the best version of these tools, even if it means purchasing them since they will help a lot in getting more traffic and conversion.

6. Add Attractions

When visitors get into your website, they might get stranded on where the products are or how they will make purchases. It’s advisable to add attractions that will direct the visitors to where they want to be. Like in supermarkets, your visitors need to know where they are and the next course of action. Offering this will make your website more convertible compared to when visitors are left stranded. The attractions, also known as breadcrumbs, are significant for websites that sell products online. If you are having more than one category of products, it’s advisable to have these breadcrumbs to attract the traffic into different products available. You should also have an exit tab, which will redirect the visitors into the homepage if they feel like starting again. 

7. Beautify Your Website by Using Color and Contrast

The contrast will help some of your website sections to stand out from the rest. If you are selling products online and you would want clients to convert on offers, it’s advisable to use more excellent contrast on areas you need conversion. Some of the places you may need contrast and different colors to stand out include the logo, why buy from us, proof of your sales, and call to action (CTA) buttons. Using different contrasts and colors, you will be helping your website visitors make more conversion clicks than when you use one color on all tabs. 

8. Animate Bars and Popups

Animated pop ups and top bars can help you create conversions on your website if used correctly. However, care needs to be taken in implementation since they can turn out and hinder conversions. If you put in annoying animations, most visitors will click out. Animations need to be well-done and should fit your target audience. If you are selling products that are used by all age groups, create animations that suit everyone. When done well, these animations will boost and highlight your CTA buttons and boost your conversion. You can also create options on which buttons to animate and which ones to leave without animations.

9. Group Similar Tabs

What does the Gestalt principle states? It talks about similarity, proximity and complexity, and other regulations. It would help if you applied the similarity principle on your website. When viewing a scene, the human eye automatically groups similar objects into the mind. The similarity gets created by the use of shapes, colors, and sizes. Does this help in conversions? Yes, it helps a lot in conversions. You need to group testimonials and call for action buttons together, with the same colors and shapes, so as not to divert a visitor’s attention. For example, if you put in customers’ testimonials, it’s better to call for the action button. This idea helps the customer make an order after reading a positive testimonial from a previous client. Even though these buttons have no relation, their minds will perceive them as similar shapes and colors. Try this and get to see for yourself. 

10. Use Human Faces

Besides using drawings, trees, and other images, you should incorporate human pictures on your website. The reason is that human images portray emotions and help to trigger the buyer’s emotions, depending on the photo. The feelings can be sad, empathy, excitement, happiness, etc. these human expressions can make one change their mind into buying the product, even if they didn’t intend to do so. How do you use human faces? You can use them to create directions, Maybe to CTA tabs, or other conversion tabs. The use of faces will compel the visitors to check or click on the tabs, leading them to purchase whatever you are selling. Many businesses doing this are recording high amounts of conversions.

11. Use Familiar Phrases

When you visit a website and are interested in a product, you always look for a familiar call-to-action button, like ‘add to cart,’ ‘buy now,’ or any other related. You should apply the same to your website since your clients will be looking for such when they want to buy something from your website. When they see such buttons, their minds click on what they are supposed to do. Sometimes we all love to be unique. But if that uniqueness isn’t turning into sales, we should go back to the norm and try to make sales. 

You can consider other factors: building the least resistance path to your website, watching traffic and how they behave on your website, creating landing pages, and customizing your website using SEO elements. Best practices may make your website get more conversations even in the first month after completing it. It would help if you did everything right, as detailed in this article. If you put them into fair use, they will increase traffic and convert it into sales.