Popular eCommerce Platforms That Might Interest You

A business platform is an intermediate medium that can facilitate or streamline the exchange of products between different groups, collecting both customers and manufacturers/merchants in the same place. The interactions between the customers and merchants aren’t usually restricted if it’s legal thanks to the broad range of functionality and communication a network can offer.

 

These platforms have sprung up with the emergence of the internet. Behemoths of the industry like Amazon have proven that e-commerce is the future of business. We’ve collected a few of the most popular e-commerce platforms that you might be interested in.

Shopify

Dominating the e-commerce solutions market, Shopify has been garnering a lot of attention ever since its inception in 2004. It was created by a group of snowboarders, which can be apparent in its seamless and free dynamics. It hosts over 1 million shops in more than 175 countries around the whole world. If you’re a beginner to this field, Shopify is recommended as a great place to start getting your feet wet. The store setup process is designed to be as simple and straightforward as possible, which can make many non-technical business owners comfortable. The platform doesn’t require any external additions thanks to the many features already integrated inside. You can streamline almost anything in your business by utilizing Shopify, from content creation to analytics.

The learning curve to completely wrap your head around the platform is quite simple. There is no need to code or have web designing experience to create a great shop. Thanks to its popularity, you won’t find yourself stuck in a technical issue for long due to the number of manuals and guides you can find. If you happen to be on the more advanced side, you’ll get to benefit from the coding access it can provide you as well. Independent developers can create extensions that can add to the usability and functionality of your store.

Magento

Magento is one of the most known names in the e-commerce world. What makes Magento quite special is that it is open-source, which means that it doesn’t require paying money for downloading and using. The enterprise solution is not free, and it can reach up to $50,000 annually. The platform is constantly updated with better code bases and functionality extensions. Unlike Shopify, Magento is geared more towards business owners who have already had their start in the e-commerce world, garnering a customer base and enough resources to create their own website. The library of extensions contains more than 5,000 different extensions. What makes some people reluctant from going with Magento is that it’s more resource-intensive and focused on advanced development. Since the support of open source platforms is not readily available, a lot of entrepreneurs hire their own Magento developers to create their store. You can click here to see the benefits of professionally provided services, such as maintenance and support of the Magento platform. You don’t want downtime or disruptions to affect your business flow, so make sure to go with a developer you can trust.

Wix

A few years ago, many people would brush Wix off their list of e-commerce platforms. Interestingly, the company took sharp and drastic turns that pushed it forward to the top. The cloud-based website now offers one of the most seamless shop-building experiences thanks to its smooth drag-and-drop functionality. It’s mainly geared toward users who neither have experience in web development nor the resources to hire a web designer. It’s very easy to use and has enough functionality to create a store that can meet the basic standards. It can also offer a mobile-optimized version of your store to widen the radius of your target audience and reach. It may not be the most recommended platform for businesses that are rapidly growing or large-scale ones.

BigCommerce

Founded in 2009, the Australian-based store has now more than 600 employees and operates in around 120 countries. This platform is mainly designed for SMBs who are looking into designing the most specific details and invest in the necessary resources required.

 

There are a lot of features that many competitors may offer, but they come at a high price. It’s popular enough to have a lot of support available, in addition to 24/7 live support, phone support, and community forums. It’s not complicated to use and easy for beginners to learn, but it may not have a lot of ready-made templates like some of its competitors. If you’re interested in selling in multiple currencies, BigCommerce can prove to be a very useful platform.


Seizing the opportunity means that you’ll have to involve yourself in the digital world of marketing, especially as online shops are climbing up at amazing rates while brick and mortar stores are declining in popularity. To be able to choose the perfect platform for you, you need to take into consideration your business needs and goals.