5 Common Logo Design Mistakes To Avoid

Nowadays, most businesses and brands incorporate the use of logos into their marketing and advertising campaigns. After all, their logo has a significant role in getting the attention of their target audience. Some would spend a considerable amount of money to create this visual tool that'll allow them to be remembered by consumers.

If you're planning on designing your own logo, it would be best to take your time and think about what output you want to end up with. In addition, you may want to avoid making these common mistakes since they can affect the appearance and quality of your logo.

Resemblance With Another Brand

A logo plays a vital part in the identity of any business or product. It's one of the most noticeable qualities that set different brands apart. Some of the most popular brands worldwide are memorable both for their unique items and iconic logo. If you want to design an emblem to represent your brand and make your business stand out from the rest, make sure that yours doesn’t resemble another existing logo.

You don't want to encounter plagiarism accusations with the signature mark of your brand. Having too many similarities with another logo may also work against your favor. Consumers exposed to various brands may associate another brand with your logo rather than recognize it as your own.
You should also remember that the business logo you'll design will stay with you and your company for a long time, so you should take your time and ensure that yours is unique and new. You can look at various brand logos to see if your idea is similar to another design. You can also check other companies in your industry to see what their logos look like so you can think of something more creative or innovative.

Uncoordinated Color Scheme

The overall appeal of your logo will play a vital role in the branding of your business. It can attract your target audience's attention and make your products or services more memorable to your customers. So when designing a logo, you should pay attention to all the elements you'll use. One crucial aspect you should think about is the colors of your emblem. Different mixtures of tones will affect how your logo will look to other people, so be sure to select a harmonious palette that'll reflect your image.

The color scheme you'll use will either emphasize or ruin your brand emblem, so be cautious when choosing it. Given that different colors evoke varying messages, if you want to make your logo more attractive, use color psychology to your advantage.

For example, if your business promotes eco-friendly products, you can utilize the color green. This hue represents nature and calmness, so it'll help highlight the message you want to convey to your market. On the other hand, using vibrant colors like red or yellow will give a solid impression to the public, so be wise when using them.

Keep in mind that your business logo may end up looking unorganized and distracting if you hastily mix and match colors. You don't want to have a design with color conflicts since it can send mixed messages to your target audience. Thus, it would help to check if the colors you want will complement each other and look good together.

Complicated Design

Developing a logo for your company entails a long process. You'll need to brainstorm ideas and think about the elements you want to see in the finished product. Once you’ve come up with an initial design, you need to check if it's what you had in mind or if you want to change some aspects of it.

You may feel compelled to add as many details as you can to your logo since it'll be the face of your company. However, if you go overboard with the design, you may end up sending unclear or overwhelming messages to your intended audience.

It's better to balance simplicity and intricacy in your logo to make it visually appealing. If you make it too minimalistic, the result may not have any impact on your customers. Alternately, if you incorporate too many elements, your viewers may not understand the imagery you want to portray.

If you want a unique and engaging logo, try to highlight one or two details and blend it with the rest of the elements you want to include in the final output. For example, if an eagle represents your brand, make it the focal point of your logo and tone down the elements you'll place in the background. This way, the attention will be on the center of your brand mark.

Text Mistakes

One common error many designers commit when constructing a logo is skipping the proofreading process. If you wish to include text in the design, proofread it before approving the final product.
Overlooking minor details such as a comma or an apostrophe may make your logo appear amateur or poorly made. It might also harm your branding since many people will pay attention to the mistake in your logo. Before you finalize the outline, be sure to check the text and confirm that the words are written correctly.

In addition to checking punctuation and spelling, you should check if the font is readable. Choosing a font that doesn't match the image of your company may create confusion among your target consumers. If you select an extravagant or overly simple style, the words in your logo may be unreadable or look silly.

Try to stay away from standard fonts like Times New Roman or Calibri since these styles are incredibly common. If you have the budget for it, you can work with an artist to create a font exclusively for your company so your logo won't resemble that of another brand.

Having a distinct text design will give off a different vibe and make your logo unique.

Unbalanced Logo Elements

Your business logo will act as one of the most distinctive features of your company. It will represent your brand and make it stand out in the market. Many businesses utilize their logo by adding it to all their products so their consumers will remember their brand.

Most of the time, logos are designed to fit different mediums and versatile enough to be scaled and resized without looking odd. One small detail you shouldn't overlook when developing your brand logo is its overall appearance. You want each element to match and be proportionate to each other so that even if you use your logo for different purposes, the details will still look coherent.

Ensure that the contents of your logo are centered and have equal spacing on all sides. This way, when someone sees it, they won't feel like something isn’t right with the image.

You can use graphic lines or a grid during the designing process to ensure that even the smallest details are correctly aligned. This way, you won't have to second-guess if your design is balanced or not.

How To Design An Excellent Logo

If you're having difficulties designing your logo, you can consider these tips to help you out:

List Down Your Ideas: The first step in logo making is creating a concept for your brand. It may be challenging to create a design if you don't know where to start, so it would help to identify what result you want to achieve. For example, if you wish to include the company's name in the logo, be sure to take note of it. Having an organized process will help make the conceptualization stage easier.

Represent Your Company Well: An eye-catching design won't do you much good if it doesn't reflect the nature of your business. You may end up misleading your target audience if your logo looks too foreign in relation to the products and services you're offering. So before you roll out your logo, check if it'll provide a good impression of your company's image.

Test Your Logo: Once you have the final design for your brand logo, test it out on different mediums before approving it. This step is essential, especially if you're going to use it for all your products. For instance, if you want to put the logo on a shirt, make some samples to see how it'll appear. Since your design may not be suitable for some materials, you must take that possibility into consideration. In addition, the final output should be scalable so you can easily change its size without any problems.

Final Thoughts

With so many established brands with notable logos worldwide, it can be challenging to develop a unique and memorable design for your brand. You need to be cautious about having apparent similarities with other companies and also consider how you can accurately represent what your business is about.

If you want to successfully create a signature look for your brand, you should ensure that you're paying attention to all the details in your logo to avoid making common mistakes. Spend time conceptualizing your emblem, and try to mix and match colors so you can find a suitable color palette that'll represent your company well. In addition, you can ask for other people's ideas in order to create the best logo for your brand.