How To Use SEO To Improve And Expand Your Business

 

Have you ever done an online search? We're sure you have, whether you were looking for a fancy restaurant, the meaning of a word, or your zodiac sign. Did you wonder how the results you got were selected? Or do you know how they were selected, and you need to apply them to your business?
Many business owners become burdened whenever SEO comes up because they believe it is challenging to manage. 

On the contrary, SEO is straightforward to implement if you understand the concept surrounding it. If you are reading this right now, you probably want to know how to use SEO for your brand effectively. We have put this article together to serve that purpose and help you understand SEO better. We hope you find it insightful.

What Is SEO, And How Does It Work?

Search engine optimization is the process of getting your page to rank high on search engines. When your page ranks high on search engines such as Google, people can easily see your website contents, click, and bring more traffic to your site. Before your website can feature as one of the top results of a search, it must have passed the screening process of the search engine. To utilize SEO, you would want to provide quality and engaging content to improve your site optimisation and rank higher than others in your niche. Search engines do their best to make quality and relevant content available to searchers, so they check the relevance of content provided by different sites and how easy they are to navigate for users before ranking them on the SERPs.

 

How To Increase Sales Through SEO

SEO may seem like a tough one for rookies, but the tips below will help you maximize SEO use, improve sales, and expand your business.

Use unbranded keywords to gain more leads.

Branded keywords are excellent converters, but they are only helpful when the searcher uses keywords specific to your brand in their search. Non-branded keywords, on the other hand, let your brand pop up when searchers search for products or services using words related to your type of business. This will help you increase your brand reach as well as your brand awareness and also helps to move customers through the sales funnel.

To maximize keywords, you should use both branded and non-branded keywords when creating your content. This way, you will keep your existing customers and attract new ones to your brand.

Use internal links to point to specific relevant products.

Having internal links within your content is like having an ace in the hole. These links are SEO tools that you use within a page of your website to lead to another page of that same website. Internal links are not the same as backlinks. Instead, backlinks are external links that lead to an entirely different website when used.

With internal links, users can easily navigate your page and move to relevant content without hassle. This alone will help draw more customers and new visitors to your page because Google also judges the page’s importance by the links the page receives. Also, internal links help to increase your conversion rate too.

Target where your buyers are found.

One way to effectively use SEO is to apply it where you can find your target audience. Where does your target audience spend most of their time? Reading magazines? Playing online games? On social media? Meet them wherever they are while using SEO to draw them in. This way, you can increase your brand awareness and convert more.

 

Your SEO should be targeted at all stages in the sales funnel

As a brand owner, your aim is not just to keep your existing customers. You also want to expand your customer base to increase the profit of your business. This means you have to aim your SEO at all sales funnel stages, from awareness to conversion.

For the awareness stage, you might want to answer questions with your content because, at this stage, your potential customer probably doesn’t know he needs your product or service yet until he comes across it. It is effective to use headings that begin with why, how, and when to target people at this stage.

For the consideration stage, which is the middle stage, your potential customer already knows he needs the product or service you are offering but doesn’t know where to get it. Don’t forget that this stage also means that your potential buyers are researching the products or services. With your SEO, lead them to your website and show them what you have to offer. Ensure your contents are specific, enticing and that your product pictures are clear. Headlines that begin with who, what, and where are suitable for this stage.

The final stage is the conversion stage, where buyers purchase from you. Having navigated your brand already, the buyer only needs a little more convincing to make the purchase. Make sure your links load fast, the price of the items is visible, and your payment portals are accessible without hassle.

Don’t just use single keywords. Use long-tail keywords too.

Knowing how to use long-tail keywords is the key to getting the best out of them. Most times, searchers use long-tail keywords when they are ready to take action, like buying a product or engaging in service. Using key phrases is a top SEO tactic that helps get more traffic to your website, and proper use of such words will increase the percentage of sales in your business.

Create engaging contents

All content creators understand that the key to a customer’s heart is engaging content. An ideal content should catch attention, engage, communicate, yet be precise. Search engines rate websites on their pages according to their relevance, quality of content, and ease of navigation. How do you show your page is relevant? Through the content, of course! Spice up the content with keywords that are relevant to your brand. Well-drafted content will help you rank well on search engines and attract visitors to your page. From there, they can convert into customers too.

Infuse social media marketing with SEO!

Using social media platforms to market your brand is one way to increase sales. With 80% of your customers spending most of their time on social media, you can quickly get them to use your product or service with the right strategy. In case you haven’t discovered this, social media profiles rank on search engines too! This is why you must be keyword conscious when creating content and putting your profile together on social media platforms.

The following are ways to use social media marketing for SEO

• Build your social media profiles with keywords related to your niche
• Create quality and engaging content for your audience.
• Ensure your visuals are optimized.
• Converse with your audience to build relationships with them.

Pay attention to your title tag.

Do you know that your title tag has a significant effect on your SEO strategy? Well, it does! Depending on how you write your title tags, it may have a positive or negative impact on your SEO effectiveness. After searching for stuff on search engines, the clickable headline shows the title tag. The relevance of your title tag to users' searches helps to rank your web page on search engines.

Your title tag must be short, precise, and accurately describe your page's content. An ideal title tag should be within 50-60 characters. If longer than 60 characters, it can be cut off in the middle to meet the standard.

Check out your competitors' SEO strategy.

The beauty of a check on your competitor’s strategy is that you can find out their strengths and weaknesses and use them to your advantage. So you need a cheap proxy to secure online activities when you research your competitors. Carrying out an analysis of your competitor's SEO strategy helps you compare your results with your competitors, discover high ROI opportunities, find competitive keywords, and outrank competitions without spending extra money. You can check your competitor’s SEO strategy with the following;

• Discover who your competitors are by performing a search with relevant keywords.
• Check out the keywords of your competitors with the highest search number.
• Check the source of their external links and how they position their internal links.
• Check your competitors' insights using tools peculiar to each platform.
• Examine the speed of your competitor’s website.
• Find out their weaknesses.

After finding out the weakness of your competitors, it is now left to you to turn those weaknesses into your strength and beat them in the SEO game.

Why Your Business Needs SEO

• SEO helps to attract organic traffic to your page and increase your sales funnel conversion rate.
• When you rank high on search engines, it allows you to build trust with your customers and visitors.
• SEO increases your visibility and brand awareness.
• Using SEO tactics is more accessible, cheaper, and more effective than running ads.
• A well-executed SEO strategy will help your business compete with big companies.

Finally, it takes regular practice and consistency to come to a complete understanding of how SEO properly works and how to use it to your business’s advantage. Nevertheless, the whole process of mastering the art of search engine optimization is supposed to be fun and full of educative discoveries. Take your time and try to disabuse your mind from the notion that SEO is complex. You need to master the fundamentals for your business to thrive in today’s digital market. When next you publish articles, make sure you consider all the above tips for better ranking.