Top 6 Key Features Every Website Homepage Should Have

It is common knowledge that the homepage is one of the most important parts of a website and it's easy to see why. It sets the tone for your site, introduces visitors to what you're all about, and makes them want to stay around for more. But not every homepage is created equally. And not every homepage has the key features listed below that are crucial to make sure that your website meets its full potential. This article lists down what these key features are.

One of the primary features that your website's homepage needs to have is an inviting design. The last thing you want is for your homepage to look cluttered, bland, and boring. This will make users uncomfortable when they land on it, which in turn would make them leave the site right away because there's nothing that interests them enough to stick around or learn more about what it has to offer. You have to have a homepage that is pretty much simplistic in design. It should be clean with the most important content being given prominence so as not to confuse visitors who are already on it but still manage to give them an idea of what's waiting for them ahead if they continue exploring your website.


Thinking of a great homepage design is no easy task. But once you have one, it certainly makes a huge difference in how your website looks and feels to visitors. In this case, the seasoned creative animators behind https://www.wearefrantic.com/ suggest that you use images throughout your website design because they're proven to increase conversion rates by 80%. You can even incorporate videos to help you better communicate your message to users. These are just some of the great techniques that can be used when it comes to designing a homepage, but this is not something that you should do alone or without any professional expertise.

Compelling Homepage Header

Another key feature that your website's homepage should have is a well-designed header. This is the first thing that users see when they visit your site and it needs to be eye-catching to capture their attention. It should also be representative of what your website is all about so that visitors will instantly know what it's all about without having to look any further. And if you're looking for some creative inspiration, be sure to check out the header designs on top websites like Google, Yahoo, and Microsoft. They are always changing and evolving so you can get some great ideas from them.


When you have a clear and compelling headline that grabs the reader's attention, then you're halfway there. It is the foundation of your website's homepage and it plays a key role in its success or failure, so make sure that it stands out from the rest of your content to capture users' attention right away. Keep in mind that if it's not good, then users will simply move on to the next website without giving your site a second thought.

Simple Navigation Menu

A homepage that is easy to navigate is another key feature that you should look for. This means having a clear and concise menu bar that links to all of the most important pages on your site. Visitors shouldn't have a hard time finding their way around your website, which is why you must provide them with an intuitive navigation menu.


As for how to design this part of the homepage, make sure that links are big and easy to spot so users won't get frustrated when they can't find what they're looking for right away. In addition, use a contrasting color for your menu bar so it will be easily visible against the background. This is something that you should experiment with to see what works best for your website. You should also make sure that your logo is easy to find on your homepage, as it's often the first thing people see when they visit a website. It's usually located in the top left-hand corner of the page, so make sure that it's easy to spot and highly visible.

Easy-to-Find Search Bar

A search bar is also an important part of any homepage. This allows users to quickly and easily find the information they're looking for without having to go through the hassle of navigating your entire website. This is where you must know what users want and how they search for these things because this can help you provide them with exactly what they're looking for when it comes time to search.


Make sure to place your search bar in a logical part of your homepage so that users can easily find it. It should be placed in an area where they won't overlook it, but instead, see it right away and know exactly what to do with it. This way, they won't get annoyed when they can't find it or try to search for something else.


While most websites have a search bar, not all of them do and that's what you need to keep in mind if yours doesn't already have one. If this is the case, then why wouldn't users just go ahead and use Google? That's why you must add this key feature to your website homepage so that users will have a better experience when they visit your site.

Clear Call-to-Action

As much as possible, you want to make it easy for users to take action on your homepage. This means having a clear and concise call to action that tells them what you want them to do. Whether it's signing up for your newsletter, downloading a white paper, buying a product, or sharing your site to social media platforms, you need to make sure that it's easy for users to do what you want them to.


If it's not easy for users to take action, then they're going to leave your website and go somewhere else where it is. This is why you must make your call-to-action stand out from the rest of your homepage so users will know what it is and be more likely to act on it. In addition, make sure that the text is easy to read and understand. This means using short sentences so users won't get overwhelmed or confused when they're trying to take action. If you can, try to use a button instead of text as buttons are easier to spot and understand.

Social Media Integration

Add social media icons to make it easier for readers to follow you on Facebook or Twitter. This allows them to follow you on their favorite social media platforms with just a few clicks. Not only does this make it easy for them, but it also shows that you're active on these platforms and willing to engage with your audience. By linking to these platforms, you're able to increase the number of backlinks that point back to your site and improve its rankings on search engines like Google. In addition, this could help bring in more traffic as users will know exactly where they should go if they want to find out more about your company or product.

Strong Focus on Content

Finally, you have to know that every successful homepage has a content-focused design. This means that you have to give your visitors quality content so they will want to learn more about what you offer. It's the best way for them to get to know who you are and why your company is so great, which in turn helps users trust your brand as a whole.


When it comes time to design this section of the homepage, you have to make sure that this is the main focus. If your website is filled with too many images or advertisements, then users will probably leave as they won't be able to find what they're looking for. On the other hand, if there are too many words and not enough pictures, then people might get bored reading it all and try finding the information they need elsewhere. Strike the right balance between images and text so users will be able to find what they're looking for while also getting to know your company better. This is an important part of any homepage, so don't neglect it.


Make sure to also include a piece of contact information so that your readers will be able to easily get in touch with you if need be. This is an important part of your website that can't be forgotten, so make sure to include it on the homepage as well.

In the end, your homepage is the first thing that visitors see when they come to your site, so you must have a clear and compelling headline with a strong call to action. It should be easy for them to find what they want quickly by using intuitive navigation. Connecting social media makes it easier for readers who are interested in following up on their interest or need more information about your product or service to do so. Including contact information gives people an opportunity to get in touch if needed without any extra effort on their part. 

Finally, images throughout your website design increase conversion rates because of how visual content engages people. Hence, make sure that all of these are included in your website's homepage because all these are geared towards ensuring that you will be able to captivate your target audience and keep them engaged.