In today’s technological era, graphic designing is one of the sought-after skills in almost every industry. Though there is huge demand, there is no assurance that all graphic designers will get a good number of clients/projects at all times. If you face the same, then this article is absolutely for you.
Whether you are a design agency owner or freelance designer, you may not get clients consistently unless your presence is widespread. But then, how will you find prospects and turn them into paying clients? The answer is simple yet powerful! It is nothing but TikTok marketing.
TikTok is one of the trendiest visual-centric applications in the social media landscape. This versatile platform enables users to post short-form vertical videos that engage and entertain audiences. You may know TikTok as a popular social channel for watching viral videos. In reality, it is a versatile tool that assists individuals as well as brands in accomplishing their diverse goals. Many budding TikTokers take advantage of Trollishly to strengthen their profile and make the most out of it organically.
Let’s come to the point! In this article, learn how to use TikTok to find great clients and take your graphic design business to the next level. Keep reading!
1. Create & Set Up Your TikTok Account
The first and foremost step is to set up your TikTok account. Whenever you create an account, it becomes a Personal Account by default. Since your goal is marketing your business, opt for a Business Account instead of a personal one. If you already created a TikTok account, just switch it to TikTok Business Account. Provide all the necessary information and make your profile ready to commence your TikTok journey.
2. Craft a Captivating Bio Space
Once your TikTok account is all set, the next factor you focus on is your TikTok bio. Wondering why? Yes, it is the first thing that falls in the eyes of profile visitors. Therefore, your bio should be in such a way that it creates a first impression as the best. Explain who you are, what kind of services you offer, why clients should choose you over your competitors, and how you will benefit your clients.
The best part is that you can add a clickable link to your Graphic Design Portfolio or website that speaks for you. Also, if you have a physical address, simply pin your location right here. And don’t forget to mention a call-to-action (CTA) that encourages visitors to take a specific action right away.
3. Curate & Share Compelling Videos
An empty profile cannot fetch you potential clients for your business. Invest your time and effort in giving value to your TikTok audiences. Before diving into content creation, clearly understand the TikTok application, its working algorithm, and the interests of your target audiences. Avoid sharing random videos that might not be effective for your profile growth. Instead, craft a customized content plan and ideal strategies to steal audience attention and stay on top of mind.
4. Educate Your Potential Clients
Although your primary intention is to promote your business, sharing too much promotional content is not a good idea. Being a graphic designer who relies on TikTok, you should maintain the balance between regular, promotional, and platform-based content. Otherwise, you may lose your followers and potential clients.
The native audiences of TikTok are likely to consume educational content next to entertainment. Taking this into account, create and share educational content related to graphic design. This way, inspire more people to stay connected with your profile for consuming more similar content in the future.
Some of the educational content that you can consider are tips, tricks, or hacks to bring out eye-catching designs or hire the best design agency, and so on. In addition, reveal your expertise by creating a video series, graphic design tutorials, using design tools, and anything else that interests your audiences. So, you will get more followers for your profile gradually.
5. Combine Your Visuals With Captions
A picture is worth a thousand words! That’s damn true! However, visuals should be accompanied by appropriate textual content to enrich the value of your TikTok videos. It is common for both closed captions and video captions. Adding a closed caption is beneficial for viewers to understand the concept when they watch videos without sound.
On the other hand, a video description or caption is a great way to include additional information about the video. Moreover, here is where you can embed relevant hashtags that increase your content's discoverability and reach a wider audience. At last, add a CTA to motivate your viewers to follow your profile or tag your friends.
6. Capitalize on Trends & Challenges
When it comes to TikTok, you don’t want to be stuck searching for content ideas daily. This is because a new trend or challenge emerges at frequent intervals right here. In addition to regular videos, participate in current trends or challenges to show off your brand personality. It doesn’t mean that you should consider all the trends.
When you come across a trend, ensure it suits your niche, business, and audience. If yes, be an early bird to blend the trend in your video content. The trend can be anything from popular songs, hashtags, special effects, etc. Don’t stuff yourself with unusual things. Be authentic and genuine to be successful on TikTok.
7. Collaborate With TikTok Influencers
Influencer marketing is an advanced way of spreading your service through word of mouth. There are tons of top-notch influencers out there on TikTok. You need not worry about the budget as there are a variety of options to choose from. Yes, you read it right! Based on the size of your profile and the budget you can afford, decide what kind of influencer you need; nano-influencer, micro-influencer, or macro-influencer.
Check whether they share content related to your niche and make a deal with them to spread the word about your graphic design service. Once they share your design works among their followers, the interested ones will reach out to you for further information. Apart from this, you can also deliver the first service for free or at a discounted price to seek audience attention and garner more clients for your business.
8. Connect With Other TikTok Creators
Don’t ever think content creation is the only responsibility of a TikToker. You should give equal attention to engaging with your followers and other content creators to establish your presence. Respond to the comments and send replies to DMs as much as possible.
Take time to connect with other content creators and influencers in your niche. Follow your favorite profiles, comment on your thoughts in others' videos, and build personal relationships. So, your profile will fall into the eyes of more and more TikTok audiences. Furthermore, buy tiktok followers to expand your fan base instantly and strengthen your profile to build reputation.
9. Leverage TikTok’s Paid Advertising
Organic posts are more than enough to promote your service online. However, you need a lot of patience and plenty of time to attain your goal. If you are planning to get immediate results, then go with paid advertising. Similar to other social media, there are different types of paid ads to choose from.
The standard TikTok ads are In-feed ads, Top-view ads, Collection ads, Branded Hashtag Challenge, Brand Takeovers, and more. All you have to do is pick the best one as per the placement you need and the budget you have planned. As a result, your video will reach more target audiences so that you can garner qualified clients effortlessly.
10. Collect UGC or Client Feedback
An individual or a company is supposed to invest a budget in hiring a graphic designing service. So they look out for various information like reviews, testimonials, or feedback from previous clients to make a better decision. Hence, it is recommended to collect the words about your service from your loyal clients. On the flip side, gather User-Generated content (UGC) whenever your client mentions your services on social media. This greatly helps your potential clients to choose your service over other agencies.
It’s Your Turn Now!
And here you go! Hope now you have a clear idea about finding clients for your graphic design business with the power of TikTok. Remember all these aspects and try them out one by one to find the best way that suits your business.
TikTok is ever-evolving, and so are the opportunities right there. So, don’t miss out on TikTok marketing and include them in your existing business plan. You will see a big difference in your business growth for sure.
Cheers to becoming a top-notch graphic design service provider on TikTok!
Thanks for reading! If you find this article helpful for your business, please feel free to share it with anyone who might be interested.
Reviewed by Opus Web Design
on
March 28, 2023
Rating:
