The Top 5 Marketing Technology Trends in 2023 - Prophesied by Kurt Uhlir

Marketing is not an easy industry to break into; anybody involved in it will be able to tell you how complex, confusing, and difficult it is to navigate and master. Unfortunately, amateur marketers tend not to know this and think that they can get by, by using guides and articles. One of the most effective ways of developing as a marketer is listening to motivational speakers and trained marketing professionals like Kurt Uhlir, an individual who has generated hundreds of millions of dollars in revenue for his start-ups through marketing alone.

Email retargeting is an extension of email marketing; it involves sending emails to people who were previously browsing your website but left. As somebody with a lot of experience, Kurt’s predictions often come true. In modern marketing technology is very important; most marketing firms and companies use technology in some way. If you are interested in marketing a product or service or starting your own firm then you need to know about what is popular in marketing right now. If you do not know what is, you won’t be able to make effective advertising choices. Ineffective choices can ruin your chances of success. This post will tell you about the latest industry changes and trends prophesied by Kurt Uhlir as well as some tips for getting started marketing.

1.    Using Influencers

Influencer marketing is one of the most popular ways of advertising one’s business in the social media generation. Individuals interested in marketing themselves should look no further than influencer marketing, according to Kurt Uhlir, a fractional CMO for high-growth companies who has earned hundreds of millions of dollars for his start-ups. But what is an influencer you might be asking yourself? An influencer is a social media personality who uses their large audience to influence people’s decisions and encourage followers to buy products from their sponsors. Hiring an influencer is as simple as sending them a direct message on the platform they use.

Most influencers have built large followings leveraging their knowledge of a specific topic or subject. For example, fashion and lifestyle influencers use their good looks and knowledge of fashion to attract huge audiences of people who admire them, to whom they then sell products that they are being sponsored to market. An influencer’s help can significantly boost your company’s revenue and attract a lot of interest in it. Bear in mind there are many different influencer niches; you need to find the one relevant to your business.

2.    Social Media Marketing

Social media is one of the best places to turn if you are trying to market your business. The good thing about it is that you do not need to be an expert in any sense in order to launch an effective marketing campaign. All you need to do is create an account and then post information about your business and start building your page. Do not make the mistake of thinking that social media marketing is easy, however. While it is something you can manage independently, in no way shape or form can it be considered easy; if you are planning on marketing yourself on social media then the first step you need to take is creating your own account. Once you have an account registered you can begin posting information about your business including the latest products and services you have released for sale. A good way of boosting your page’s success is to pay for fake followers. Fake followers will give it a hint of authenticity and make actual consumers more likely to want to do business with you. A page absent of followers can be hard to trust.

3.    Search Engine Optimisation

SEO or search engine optimisation is arguably one of the most effective forms of modern marketing. It is so useful that it’s employed by more or less all businesses regardless of size or industry. A small brick-and-mortar café can benefit just as much from SEO as a large multinational fashion retailer. Making use of search engine optimisation can help you to build your website’s popularity and exposure, gaining clients and followers along the way. Bear in mind that SEO is a highly technical area of marketing and is not therefore something you can do on your own without a professional agency’s support.

If you are interested in incorporating SEO into your company’s marketing efforts and finding an agency does appeal to you, conduct extensive research and try to find one that has achieved immense online popularity and respect. Finding such an agency should not be difficult since you can use reviews to gauge an agency’s efficacy and commitment to delivering a quality experience. Reading an agency’s reviews can help you to determine what their service is like. Bear in mind some companies buy fake reviews although they are usually easy to spot and should therefore not become a problem for you.

4.    Email Marketing

Email marketing is another immensely popular form of modern marketing that’s used by different types of companies from the smallest to the largest. You do not need to be an expert or proficient in email marketing to launch your own strategy and nor do you need to hire an agency to do it for you. There are automation programs you can easily access online that will handle all aspects of email marketing for you from building a mailing list to sending out targeted emails. You may even want to go a step further and incorporate email retargeting into your company’s marketing efforts.

Email retargeting is an extension of email marketing; it involves sending emails to people who were previously browsing your website but left. You can send cart abandonment emails to people using email retargeting platforms too. Cart abandonment is when you send an email to somebody who has put products on your website in their cart, and then left. Sending cart abandonment emails can be a good way of forcing sales as they act as a motivator for people who were unsure whether or not they wanted to go ahead and make a purchase.

5.    Content Marketing

Content rules. You won’t find a marketing method more effective than content marketing in today’s business sphere. Most marketing methods mentioned here actually use and rely on content very heavily. SEO in particular utilises content more than any of the others listed here. Email marketing also relies heavily on content. If you are planning on using content marketing as a method of increasing your store’s exposure you should do as much research into it as you can and hire a qualified and experienced content writer. Content writers should not be hard to find as they are available all over the internet and sell their services for very little.

As with finding an agency to market your business, you should always read a writer’s reviews before you hire them. A lot of people make the mistake of thinking that they can determine whether or not a writer is worth hiring simply by their portfolio but that is not true. Many people actually falsify details on their portfolios in order to get people to do business with them. You should always research a writer before hiring them and ask for evidence of work they have previously done rather than blindly trusting what’s featured on their portfolio.

Marketing Your Business

Now you know about some of the most popular marketing trends you can start learning about how to market; people tend to think that marketing is simple and while it is true that once you know what you are doing it is, for beginners it can be extremely complex. Many people find that the easiest way to market their business when they have no previous experience is to hire a professional agency. Here are some tips for marketing your business:

Hiring Agency

One of the first things you should think about when you are planning on marketing a business is hiring a professional agency. All over the internet, you will find agencies selling their services to clients. In order to determine whether an agency is worth hiring you should read their reviews; a marketing agency’s reviews will give you a good idea about how good the service they offer is. Something to note is that a lack of reviews is not necessarily an indication that a business isn’t worth using as consumers tend only to leave reviews when they have something bad to say.

Working Independently

You don’t have to hire a professional agency to represent you if you do not want to. Plenty of people market their businesses themselves. In order to do this you are going to need to have some knowledge of marketing, however rudimentary. Even basic marketing knowledge can help you to be a more productive and effective marketer. One way of learning more is by taking a course or joining masterclass sessions. Taking courses can be done from the comfort of your own home or you can go to community college. Community college courses can be just as good as online ones led by marketing experts. Courses will teach you about the basic tenets and principles of marketing.

Researching Trends

In marketing, trends come and go. While those listed above are indeed today’s most effective and popular that does not for a second mean that they will endure and remain so in years to come. Researching trends at the time that you are marketing is easily the best thing you can do to set yourself up for success. It should be noted that as a marketing professional, Kurt Uhlir’s trend assessments are always accurate. You can therefore benefit a lot from reading his guides, articles and suggestions about what the future holds for the marketing industry.

Creating Budget

Until you have created a budget you won’t be able to effectively market your business. A budget will help you to determine what specifically you can do. If you do not have a sizable budget then certain methods like SEO will be out of bounds. A sizable budget is of course hard to build when you are a new business owner or entrepreneur but there are some things you can do to raise money like reducing the number of staff in employment and automating certain processes to save money.

Extensive Research

Research your industry and get to know who your competitors are. Until you have extensive knowledge of who your competitors are you will never be able to outdo them. One good thing about researching your competition is that it can be a good way of finding out what marketing methods work for them; your competition’s marketing solutions, if successful, can then be taken by you and incorporated into your own efforts. Taking their ideas is only illegal if you are stealing product or service designs, not if you are choosing to market yourself in the same way that they are.

Knowing Customers

Get to know your customers. Until you know everything there is to know about them then you won’t be able to effectively market products and services to them. Getting to know one’s competition is not as difficult as you might think it is, however; you can do it quite easily. You can actually pay a market research firm to find out everything you need to know about your niche and audience for you. Hiring such an agency is easily the simplest way of finding out about your audience and saving time.

Accepting Failures

One thing you need to become an expert in is accepting your failures and losses and learning to build on them. As a business owner, there is no guarantee that every single one of your efforts are going to be successes. Accepting when you make mistakes and then learning not to make the same ones again will make you a more competent, professional business owner. It is individuals who cannot accept their losses who tend to fail most in business. Accepting your failures can be hard to do but it can make you a better person and benefit your personal life as well.

Running a business can be very difficult. Marketing a business while simultaneously running it can be even more so. If you are interested in launching your own campaign then you need to know the latest trends. Knowing about what’s ‘in’ right now in marketing can make you a more indomitable force and reduce your chances of failing.