Expert Tips For Designing a Webflow Website

Getting a business up and running is a monumental task. One of the most important elements of building a business is developing a website to display all your information. Your future customers will look to your website for all the information they need about you and your company. It is essential to make it as exciting and aesthetically pleasing to them as possible.


In this article, you will find all that you need to know about creating and designing the perfect webflow website that will wow customers and kick-start your business.

 

What is a Webflow Website?

A webflow website is a platform created by a webflow design tool. This tool can be used to create a diverse amount of websites from one-page websites to complex multi-faceted platforms.

Clients use webflow to make website-building easier and faster than starting from scratch. For people who are new to website-making, webflow is a great place to start. You don’t even need to know how to code, because it writes its own code. Webflow also gives you more freedom to be creative than some other design platforms.

 

Decide What You Want to Include In Your Website

Before you even touch a computer, take some time to write out a list of crucial things that your website will need. This may include the backstory of your business, contact information, product pricing, company values, etc.

If your business is more product-focused, consider creating categories that will make it easy for customers to find what they are looking for. Consider different tabs for certain products that differ from each other. If your website is going to include a feature that allows customers to buy products from the web page, make sure that you plan out an easy-to-use process for entering personal and credit card information.

If you are trying to build a website for an entire company, make sure that employees can easily access all that they need to be successful. Think about creating sections of the website where employees can access their pay statements, find contact information for the whole company, or host forums and discussion groups.

 

Plan Out Your Vision

Once you have decided what to include on your website, start making a mental map of how you want your website layout to look.

Many platforms allow you to pick a color scheme, and a layout and even integrate your own designs into your website. This is perfect for digital creators who want to make a website that is unique and pleasing to the eye.

Some companies aim for a minimalist look that has a pleasing aesthetic while others want to cram as much information as they can into their websites while maintaining order. No matter how you want to design your website, the number one thing to consider is how it will look and feel to the people who will be viewing it.

Using high-quality photos of either your business or the product that you are selling is essential in making your home page visually pleasing. Picking a color scheme that aligns with your business is also really important. Some of the most popular colors used by successful businesses are red, green, and blue. Make sure that whatever colors you use do not distract your customers from your message.

Once you have an idea in your head about what you want your website to look like, it is time to find the perfect developer to achieve your goal.

 

Choose the Right Website Developer

The internet is full of companies that have pre-set templates for purchase, but finding the perfect one for your business depends on you.

This all depends on how much work you yourself want to put in. Brave developers who are experts in coding and website development will usually create their own websites from the ground up, but most people don’t have the time or the skills to do that. This is why so many website development platforms have popped up in recent years.

Some platforms make it as easy as picking a pre-set template and personalizing it. This is a good solution for those who just need a simple website with a minimal amount of personalization.

Another option is smaller companies like Paddle Creative which use webflow to help customers create a user-friendly website that helps their business shine. You can have a look at sites such as www.paddlecreative.co.uk to see dozens of examples of successful websites created by developers. Once you pick the right website developer, it is time to start getting creative.

Pick a Layout That Matches Your Style

After deciding on a website developer, spend some time perusing their layout options and trying out all the fun ways to show off your business. Many website developers have lots of options to get you started.

If you are unsure where to start, try searching for the websites of some of your favorite brands on the internet. Take notes about which ones pop out to you and which ones feel too overwhelming. If some of these websites require a username and a password, try out the process of registration and see if you want to emulate it or try something easier for the customer.

There are many websites out there that ask way too much of the clients which can turn them off of using that website again. Take note of which websites make it easy to do things like to make a purchase and which ones require lots of tedious steps.

Some consumers will likely go back on their orders and fail to complete their purchases if the layout and process of checking out are too time-consuming. As long as there is an element of security, there is no need to ask customers to repeat their passwords over and over.

Also, don’t add a lot of pop-ups asking them to subscribe to newsletters or promotional material. One request upon entry to the website is sufficient. The goal is to invite the customer in and encourage them to explore the website, not to scare them away with pop-ups that make the company seem too eager.

The next thing to consider with your website layout is to make sure you make an impactful verbal statement on the home page. What is the mission statement of your company? What are your values? You can choose to be mysterious and lure the users in or you can make a grand statement splattered across the house screen. It’s up to you.

Work with your team to make sure that you will have a finished product that is both visually pleasing and user-friendly.

Think Like the Website User

As soon as you have added the finishing touches to the first iteration of your website, log off and pretend like you are a random customer. Before going back on, visualize what you want from the website as a user. Click on the website and see how long it takes you to find what you need.

Try doing this three or four times with different goals each time. Did you find what you needed? What the website friendly and easy to use? Did you have any difficulty navigating the home page or any pages after that?

If you have any doubts after this experiment, go back and correct any elements that felt unsatisfactory to you as a customer.

Keep Things Concise

When you are creating your home page, remember that it is the first thing people will see when they visit your website. We live in a time of social media and fast entertainment and no one wants to immediately read a long paragraph about your company.

Choose a few quick phrases that summarize your values and what you have to offer. Think about when you used to write papers in high school. Your teacher would always ask you to start your essay with a catchy phrase that would draw people in.

Once customers see what they want and are deep into the home page, then you can focus on the finer details.

 

Make Sure Your Website Includes All of the Essential Information

Before officially launching your website, double and triple-check that it has all of your information presented correctly and clearly. Having a website that is too vague or too overwhelming can turn potential clients away, so make sure all information is present and laid out neatly and accessible.

Once everything looks good, you are ready to launch your very own website. If you still have some doubts about accessibility, try sending it out to a small group of potential clients or employees in your company and let them peruse the website. This is the best way to get feedback about the website and smooth out any kinks.




Launching a website in a world where every business is trying to stand out and make a good impression can be intimidating but with all of the great platforms and developers out there, the process of making a website has become much easier than it used to be.

These expert tips will help you on your creative journey and make it easier to establish your online presence.