Top Creative and Modern Strategies to Boost Your Hotel and Accommodation Service
The hotel and accommodation industry remains highly competitive, with new establishments springing up every day. As a result, staying ahead of the competition requires innovative strategies that will set you apart from the rest.
In this blog post, we'll explore some creative and modern tactics that can help your business boost revenue, improve customer satisfaction, and enhance your overall performance in the industry. Whether you're an established player or just starting out in the business, these tips will prove invaluable in taking your hotel service to new heights!
Calculate the Total Revenue per Available Room
One of the most important things for hoteliers is to track their revenue, so they can get a complete picture of how much money they're actually making from each guest room. To calculate TRevPAR, simply add up all the revenue generated by your hotel — including rooms, food and beverage, spa services, and other amenities — and divide it by the number of available rooms. This way, hotels can identify patterns in demand and adjust pricing accordingly. For example, if you notice that certain periods are consistently less profitable than others, you may want to consider offering special deals or promotions during those times to encourage more bookings.
This measurement also allows hotels to identify areas where they may be losing money. If one type of amenity or service isn't generating as much revenue as expected, for instance, hotel managers can take steps to improve or eliminate it altogether.
Take our tips into consideration, and you will know how your hotel can stay competitive in an increasingly crowded marketplace.
Build Your Online Presence
With the rise of digital technology, people are turning to the internet to research and book their travel accommodations more than ever before. And that’s why building a strong online presence is crucial for any hotel or accommodation service looking to attract more customers and increase its revenue.
First and foremost, have a well-designed website that is easy to navigate and showcases your property in an appealing way. Consider hiring a professional web designer or investing in user-friendly website templates. Make sure that your website is optimized for search engines by using relevant keywords on each page and regularly updating your content. This will help improve your visibility on Google searches and drive more traffic to your site.
In addition, take advantage of Facebook, Instagram, Twitter, LinkedIn, TikTok, and other popular social media platforms. Share high-quality photos and videos of your property along with engaging captions that highlight its unique features.
Spend More During Peak Seasons
Peak seasons are the times when demand for accommodations is high, and you want to make sure that your business stands out among competitors. So, make sure to allocate a bigger portion of your budget to marketing campaigns that specifically target these peak seasons — social media ads, email newsletters, or even print advertisements for local customers.
Consider upgrading your facilities or amenities during these busy periods. Offering new services or experiences can entice guests to choose your property over others in the area. For example, if you're a beachfront hotel during the summer months, providing guided snorkeling trips as an added attraction might be an attractive option.
Don't forget about staffing levels! During peak seasons there will be an increase in workload which means hiring additional staff members may be necessary to ensure smooth operations and top-notch customer service.
Provide Incentives and Discounts
One of the most effective ways to boost your hotel and accommodation service is by providing incentives and discounts. This strategy encourages potential customers to choose your property over your competitors.
When creating these offers, consider the value proposition that you're offering guests. Simply discounting room prices may not be enough. Instead, think about what additional perks or services you could offer at a reduced price, be it spa treatments or restaurant vouchers.
However, be careful these incentives don't negatively impact profitability. Carefully analyze the costs associated with each promotion before launching them so that you don't end up losing money in the long run.
Consider Building Local Partnerships
Building local partnerships can be a great way to expand your hotel and accommodation service's reach and boost revenue, as you can tap into new customer bases while also offering your current customers more amenities and experiences.
Start by identifying businesses that complement yours, such as restaurants, tourist attractions, or transportation services. Reach out to them with a proposal for how you could work together to promote each other's services. For example, you might offer discounted room rates to customers who book a tour through a partnering travel agency. Or, you could collaborate with a nearby restaurant to offer guests meal packages that include both their stay at your hotel and dinner reservations at the restaurant.
When building partnerships, make sure they align with your brand values and enhance the overall guest experience. With some creative thinking and strategic planning, local partnerships can take your hotel or accommodation service to the next level.
Focus on Your Website
As mentioned earlier, your hotel website is your digital storefront and should be one of the main focuses for boosting your business. First impressions are everything, so make sure your website has a modern design with high-quality images of your rooms and amenities. Your potential customers should easily find all the necessary information about room rates, availability, and special offers.
Aside from aesthetics, functionality is key! Your website should have an easy-to-use booking system where guests can check availability and book their stay directly on the site or via mobile devices without any hassle. Make sure you use secure payment options too! And don't forget to update content frequently! Keep fresh photos up to date along with accurate descriptions of amenities offered at the property such as restaurants or spas.
Don't Overlook the Importance of Customer Service
Your hotel guests' experience will dictate their opinion about your business, and it's essential to make sure they have a positive one.
Even in the case of customer service, first impressions are everything. For this reason, you want to greet your guests with a smile and provide them with all the necessary information they need during check-in.
If staff is lacking some customer service skills, train your staff correctly. Make sure they understand how to handle various situations and know what steps to take if something goes wrong. Providing them with regular training sessions can ensure that everyone on your team is up-to-date on protocols, policies, and procedures.
It's also crucial to listen actively to any concerns or complaints from customers and address them promptly. This approach shows that you value their feedback, which ultimately leads to better relationships between you and your guests.
Always remember that good customer service sets businesses apart from their competitors in this industry. It should be an integral part of any hotel or accommodation strategy as it can impact revenue greatly by ensuring repeat visitors who recommend others based on positive experiences.
Develop a Customer Loyalty Program
Developing a customer loyalty program is one of the most effective ways to boost your hotel and accommodation service. By offering benefits and rewards to repeat customers, you can encourage them to continue using your services and even recommend them to others.
To create an effective loyalty program, start by identifying what types of rewards will be most valuable to your customers — this could include discounts on future stays, free upgrades, or exclusive access to special amenities.
Once you've determined what rewards you'll offer, consider how customers will earn them. Will they receive points for each stay that can be redeemed for rewards? Or will they need to complete certain actions like leaving reviews or referring friends?
Don’t forget to make these loyalty programs easy for customers to participate in. Consider creating a mobile app where users can easily track their progress toward earning rewards. At the end of the day, this is a win-win situation for both your business and your customers!
Encourage Customers to Leave Reviews
Positive reviews improve your online reputation and attract new customers. So, how do you encourage customers to leave reviews?
Make the review process simple and straightforward. No one wants to spend time filling out lengthy forms or jumping through hoops just to write a review. Provide easy-to-use platforms like Google My Business, TripAdvisor, or Yelp where they can share their feedback.
Ask for reviews politely after guests have had a chance to experience your services. Don't be pushy or forceful in any way. A gentle reminder at checkout or via email after their stay is usually enough.
Incentivize guests with discounts on future stays or other perks to motivate them to provide valuable feedback.
Always respond promptly and professionally to all customer comments — positive and negative alike. This shows that you are invested in providing excellent service and value customer opinions.
Take Advantage of Mailing Lists
As of today, one of the most effective marketing strategies for hotels and accommodations is email marketing. This involves sending targeted emails to potential customers who have signed up for your mailing list. By doing this, you can promote special deals, new packages or services, and other incentives that could entice them to book a stay.
It's important to build your mailing list with quality subscribers who are genuinely interested in what you offer. You can do this by providing an opt-in form on your website or social media pages where visitors can sign up voluntarily. Once you have built a substantial mailing list, it's time to create engaging content that will encourage recipients to open and read your emails. Be sure to use personalized subject lines and segment your audience based on their interests or past bookings.
To make the most out of email marketing campaigns, ensure that all calls-to-action (CTAs) lead directly to booking pages on your website. Also, track click-through rates and conversion rates so you can tweak future campaigns based on results.
Remember that understanding your revenue per available room is critical in determining how much money you're making during peak seasons. Utilize this information to make informed decisions about when to invest more in marketing or offer special promotions.
By implementing these strategies consistently over time with patience and dedication, you can attract new guests while keeping loyal ones coming back for more. Stay focused on improving the guest experience through mobile app integration into booking systems or offering virtual check-ins/check-outs so they feel comfortable throughout their stay.
